9:00 am Registration and welcome coffee

10:00 am
Chairman’s Introduction
Alexander von Mühlendahl

Opening Address
António Campinos

Protection of trademarks
in the EU trademark system

10:30 am
LEGO Group: Life after the ECJ’s
judgment in the 3D LEGO brick case
Mette M. Andersen

• Are 3D trademarks protectable?
• Are 3D trademarks enforceable?
• Other approaches? Can the same result be achieved by other means?

11:15 Uhr Morning break

11:30 am
EU Commission:
Latest developments and next steps
Thomás Lorenzo Eichenberg (invited)

12:00 am
Revision of the EU Trademark System
Mihály Ficsor

• The study of the Max Planck Institute and its follow-up
• Genuine use - recent developments
• Further harmonisation of national laws: amendments to the Directive and the OHIM’s convergence programme
• Towards a complementary and more balanced relationship between Community and national trade marks - new cooperation initiatives
• The OHIM’s new strategic plan: Building a European Trade Mark and Design Network

Panel and Discussion
Speakers of the day

1:00 pm Conference lunch

2:00 pm
Lindt & Sprüngli:
Experiences and challenges
Nicholas Studler

• History and presence of the trademark department: Procedures, duties and responsibilities
• What does an IP department need to meet today’s requirements? – Answers to common and special questions
• Best in-house practices: Tips and tricks
• Recent court decisions and their impacts on the filing strategies

The international system:
Trademarks, Designs and Domains

2:45 pm
Report from the WIPO
Grégoire Bisson

• The Hague System for the International Registration of Industrial Designs: What’s new in 2012?
• Working towards a possible Design Law Treaty
• Macro-economic research done on the importance of design registration in today’s economy
• Trademark Registration Strategies: Update

3:30 pm Afternoon break

4:00 pm
Looking ahead:
Domain names over the last 12 months
David Taylor

• Developments in the domain name industry, registrations and recuperations: What you need to know
• New gTLDs
• 2011 a year of preparation?
• 2012 a year of panic?
• 2013 a year of change?
• The day of reckoning
• Special questions and guidelines for your practice

4:45 pm
Concluding remarks from the Chairman

5:00 pm End of 1st day

9:00 am
Chairman’s Introduction
Alexander von Mühlendahl

The Challenge of the Internet

9:10 am
The Recent Decisions on Trademark
and Competition Laws made by the
European Court of Justice
Judge Aindrias Ó Caoimh

10:00 am
Fighting e-infringements –
The Beauty & the Beast
Guido Baumgartner

• 3 examples of failed law
  - Jalea.de: hiding within Europe
  - BWH-shop: hiding outside Europe
  - Stiftparfum: Murphy’s Law
• L’Oréal vs. eBay: The Beast becomes a Prince?

10:45 am Morning break

11:00 am
Latest European case law on provider
liability and the role of eBay
Arndt Berger

11:45 am
Trademark Infringement on the Internet
and liabilities regime in France - French
national court decisions with regard to
ECJ decisions
Isabelle Leroux

• Trademark Infringement and sponsored links:
  - Google’s liability: Google vs. Louis Vuitton, Snep c. Google France et Google Inc
  - Advertiser’s liability: Portakabin vs. Primakabin, Google France c. Auto IES, Interflora vs.Marks & Spencer
• Trademark Infringement and auction websites:
  - Governing law and international jurisdiction of the French Court: eBay Europe vs. Maceo
  - ECJ decision L’Oréal vs. eBay: acts of counterfeiting suitable for punishment, imputability of Trademark Infringements

Panel and Discussion
Speakers of the day

1:00 pm Conference lunch

Country Specials: China and the USA

2:00 pm
Report from China
Paul Ranjard

• Revision of the Trademark law by the State Council, and the European Chamber of Commerce comments
• Issues raised in the EUCCC position paper (procedural issues)
• Recent trademark cases following an “Opinion” of the Supreme Court dated April 2010, which are a cause for worry

2:40 pm
Contraction of Trademark Rights in the
US – A Healthy Evolution or a New
Monopoly Phobia?
Uli Widmaier

• Keywords and Sponsored Ads: US Trademark Law Recognizes the New Realities of E-Commerce
• The Rise of the Aesthetic Functionality Doctrine and the Courts’ Hostility Toward Nontraditional Trademarks

3:15 pm Afternoon break

Addressing key issues in
Commercial IP Law

3:30 pm
Licensing, Evaluation etc:
Trends and Insights
Michael Fammler

• Competition Law Aspects of Delimitation Agreements
• Merger Control Issues of Trademark Licenses and Trademark Transactions
• Enforcement of Trademark Rights in License Scenarios
• Supply Chain Control with Trademark Licenses – Luxury Brands
• Termination Compensation of Licensees
• Trademark Evaluation

Concluding remarks from the Chairman

4:15 pm End of the Conference